Many digital marketers we've engaged with acknowledge the necessity of embracing Web3 but perceive it as too daunting and risky. And quite frankly they... Just don't understand this brave new world. Web3 is too scary and confusing. We disagree.
Imagine you, whether a brand, marketer, creator, or business owner, could break through the advertising clutter to connect with a community on a deeply personal level, with minimal cost and effort on your part. Sounds good, right? This is where we step in. By merging Platties' adaptable IP with Lukso's technology on the Universal Page marketplace, we're poised to deliver a fresh engagement experience through dynamic metadata states.
From creative, communication to tech, here is the driving force.
EMILY VADAL
Co-Founder, Creative
Z8de
Co-Founder
FYZZ
Dev
RQ
Dev
WHAT IS LUKSO
Founded in 2017 by Fabian Vogelsteller (former Ethereum Lead DApp Developer) and Marjorie Hernandez (former EY Innovation Lab Manager), Lukso is a Layer-1 Blockchain created specifically for the fashion and lifestyle industries transitioning into the Web3 era. After creating the underlying technology and building blocks for Ethereum's smart contracts Fabian recognised the barriers of entry for industry and business and set out to improve on these limitations by creating a trusted ecosystem accessible to all internet users.
Marjorie and Fabian have spent the past 7 years developing Lukso to lead the new way in which every day internet users engage with Web3. “We are witnessing a digital renaissance and the New Creative Economy will bring new opportunities, revenue streams and cultural changes to people around the world.” — Marjorie Hernandez
It's this vision and innovation that resonated so strongly with the Platties team. Additionally, the Lukso's Standard Protocols (LSP's) provides us with the flexibility of interchangeable assets and states enabling us to provide personalisation and collaboration.
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WHAT IS AN NFT
NFT stands for Non-Fungible Token. It's a type of digital asset that represents ownership or proof of authenticity of a unique item or piece of content using blockchain technology.
Unlike cryptocurrencies such as Bitcoin or Ethereum, which are fungible and can be exchanged on a one-to-one basis, NFTs are unique and cannot be exchanged on a like-for-like basis. NFT’s can represent various digital or physical items such as artwork, music, videos, virtual real estate, collectibles, and more. Each NFT contains metadata that specifies the details of the item it represents, including its provenance, ownership history, and other relevant information.
HOW DO I BUY A PLATTIE?
Platties can be purchased via Lukso’s native digital collectable marketplace, Universal Page by setting up your own Universal Profile. Simply follow their step-by-step guide: Getting started with Universal Page.